Seems I always forget to doc everything that I code up.  If you have the apex listener, try this out.

The listener will convert
     http://myhost/apex/builder/home
to
     http://myhost/apex/f?p=builder:home

This hopefully is a baby step to nicer urls to hand out to end users.


http://yourhost.yourdomain/apex/<APP_ALIAS>/<PAGE_ALIAS>